European Cars

UK to NZ European car import service

Savings and choice

Stress-free import service  

Do you want to save 10-35% on your next new/near-new European car purchase, hence minimize depreciation and greatly increase the choice of cars available to you? If the answer is yes, then get in touch.

From sourcing to delivery to your door and everything in between. We make it easy.  We work for a fixed fee which is largely offset by our trade discounts and more importantly we take pride in our level of service, our responsiveness and our transparent way of doing business.  If importing doesn’t make sense, we will tell you.

Examples of cars imported

A few of our statistics


$405000,000 – Value of vehicles imported for our Clients
$9,500,000 – Saved over NZ new prices
$120,000 – Average value of vehicle
Main brands imported – Porsche, Land Rover, BMW, Mercedes, Audi.

Send me a FREE cost forecast

  • We work for a fixed fee. This is simply to ensure we find the best car to fit your budget.
  • Tell us as much as possible about your ideal car including 'must-haves' for specification and colour. Fuel type and engine size. Include links to any cars that you have found where possible.
  • This field is for validation purposes and should be left unchanged.

Your easy 1-2-3 import process

How we can help you


Kiwis are used to doing things themselves.  But when it comes to complicated and time consuming processes involved in sourcing and importing a high value car why not leave it to us and let us reduce your risk and save you money.

We provide a flexible service suited to your needs.  We have negotiated trade rates, proven processes and excellent suppliers you can benefit from directly. We work for a service fee which is largely offset by our discounts and more importantly we take pride in our level of service, our responsiveness and our transparent way of doing business.  If importing doesn’t make sense, we will tell you.

'UK Tax Free' purchases

We specialise in “UK tax free” purchases of “VAT qualifying” European cars.  The UK equivalent of GST (VAT) is currently 20%.  Certain categories of cars can be purchased VAT free.  Along with this, we have many other tips to ensure you maximise your savings.


We have connections with a large number of UK suppliers.  Let us know which make and model you need and we will ensure we get you the best price without sacrificing quality.  We are independent service providers, so you know you will be getting honest, unbiassed pricing and opinions.


We have worked hard to build a strong relationship with our preferred shipping agent and have negotiated highly competitive shipping rates which you benefit from directly and they in turn provide a level of service and care that we believe is hard to beat.


We will ensure you car flies through MAF, customs and compliance procedures and keep you posted at each and every stage.   We will arrange for navigation to be updated to NZ maps where needed and speedos changed to km/h.  Finally we register your car, fit the plates, groom and deliver.


If you are based within a reasonable distance of Auckland we will deliver your car to your door when convenient to you.  We will then spend time with you to help you familiarise and answer any questions that you may have. If you are outside of Auckland no problem – we will discuss the various options.


Most manufacturers offer a 2 year international warranty – valid from the date of first registration in the UK.  We are also able to offer you Autosure Mechanical Breakdown policies.  Please ask for a quote and ensure your purchase is protected.  Service packs are not valid on imports.


We work with CreditOne for finance. They take the hassle out of looking for the best car loan rate comparing all the options for you, taking away the need to deal with a multitude of lenders and hence saving you time, money and hassle.  Ask us to introduce you.

Money transfers

When it comes to paying your UK invoice, we recommend XE for your money transfer.  They will offer you no transaction fees, extremely competitive foreign exchange rates, online access 24/7 and complete exchange rate transparency.  To receive our agreed benefits Register Free Here.

  • Thanks Lincoln and Sally for your excellent service. You were user-friendly, responsive, transparent on costs and managed to deliver my car on time and ahead of budget – a welcome change from my experience in dealing with the local market. I’d be happy to use you again, and to also recommend your service.Dean Alderton of Bell Gully, Auckland. Mercedes-Benz CLS Sportbrake.
  • I found European Car Imports on line when researching other ways to get a replacement Mercedes without paying the inflated prices charged by NZ franchises which have still not given New Zealander’s the benefit of the strong NZ$. I was very impressed with the quick and proactive response from Sally and how she was able to answer all of my queries promptly. A face to face meeting with Lincoln and Sally gave me the confidence to proceed with my order and thereafter they kept me well informed of progress, with all dates and promised costings being met or bettered. My car has now arrived and I am thrilled with the car…at about 20% less cost than the best price offered to me by local dealers. Give Sally and Lincoln a try, they can be trusted to deliver and are great to deal with to boot.Nigel Edmiston, Chief Risk Officer, Vero Insurance. Mercedes E350.
  • Can’t believe we have purchased our second vehicle with you & Sally Roberts in less than 12 months……..oh actually yes I can because you guys are amazing and professional and totally trustworthy.Marty Ritchie, Harcourts. 2014 Q7 4.2 TDI and BMW X5 M50d.


Ready?  Then get in touch and let’s start the journey.                                                      

Recent imports


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