About Us

Now you know us, see what our clients say.


European Car Imports is a family business based in Auckland and whose mission is to make sourcing and importing your next prestige car, motorhome or electric vehicle easy.  And by doing so save you time, money and hassle on your vehicle purchase.  Lincoln and Sally Roberts are Directors of the business.  Lincoln is a New Zealander who left NZ on a yacht in 2000 and returned in 2013 with his English wife, Sally, and their two young children, Archie and Reggie and started European Car Imports.   

As with many small business owners their motivation was to balance a young family with work commitments and to work hard for themselves and their own advantage financially and emotionally.  Adding to that, working from a home office obviously has other benefits when working with two time zones, and lower overheads mean lower fees for you.

Lincoln has a passion for European Cars, incredibly high standards and a refreshingly friendly and honest personality.  This combined with Sally’s efficiency and dedication to customer service they make the perfect team to find, source and deliver your prestige car, dream motorhome or electric vehicle.


Lincoln Roberts

Lincoln Roberts


Lincoln is in the words of a client “not your typical car salesman”.  In fact he would prefer to tell you not to buy through us if he can find you a better or cheaper option here in NZ.  Lincoln has an incredible eye for detail, developed during his 12 year career on super yachts around the world and is used to delivering exceptional service to very discerning clients.  With an impressive knowledge of cars and having owned many European cars, give Lincoln a call if you want some advice on your next prestige car purchase.  

Sally Roberts

Sally Roberts


Sally is from the UK and studied Zoology at Bristol University, then went on to have a career as an executive PA and Marketing Executive in London and Cambridge.  With a keen interest in sailing gained from childhood holidays spent in North Wales, Sally took a “career break” and joined the super yacht industry where she met Lincoln in Antigua, Caribbean.  After 12 years in the yachting business, family became the priority and Lincoln and Sally returned to New Zealand to raise their children and set up their business.  Sally has the flair for logistics and details.  Sally’s knowledge of electric cars and motorhomes is growing rapidly, so do give her a call if you would like some advice. 

A few of our affiliations and suppliers



Why Choose Us?

  • ..Trust is very important and when it comes to importing a vehicle from the other side of the world Trust is paramount.  I felt at every step of the process Lincoln and Sally were very honest and trustworthy in their dealings with me.  Every time I rung Lincoln (and it was numerous times) he always made time for me and nothing was ever too much trouble.  Both of them are very accommodating and will go the extra mile for you. I highly recommend European Car Imports.Damian Alexander, New Zealand Financial Brokers Ltd. 2013 Audi S4 Avant Black Edition.

Recent Imports.


Now you know us, get in touch and let’s start the journey.