About Us

Now you know us, see what our clients say.

Our mission is simple

European Car Imports is a family business based in Auckland and whose mission is to make sourcing and importing your next prestige car, motorhome or electric vehicle easy.  And by doing so save you time, money and hassle on your vehicle purchase.

Lincoln and Sally Roberts are Directors of the business.  Lincoln is a New Zealander who left NZ on a yacht in 2000 and returned in 2013 with his English wife, Sally, and their two young children, Archie and Reggie and started European Car Imports.   

As with many small business owners their motivation was to balance a young family with work commitments and to work hard for themselves and their own advantage financially and emotionally.  Adding to that, working from a home office obviously has other benefits like avoiding the daily Auckland commute. It’s a practical choice too, lower overheads mean lower fees for you, our Clients, and working ‘from home’ allows us the flexibility to work a-typical hours.  The UK wakes up, our children are in bed, and we go back to work.  So don’t be surprised if you get an email from Sally at 10pm, or she doesn’t pick up her phone at 3pm.  It just works for you and for us.

Lincoln has a passion for European Cars, incredibly high standards and a refreshingly friendly and honest personality.  This combined with Sally’s efficiency and dedication to customer service they make the perfect team to find, source and deliver your prestige car, dream motorhome or electric vehicle.


  • I was very impressed with the quick and proactive response from Sally..A face to face meeting with Lincoln and Sally gave me the confidence to proceed..they kept me well informed of progress, with all dates and promised costings being met or bettered…at about 20% less cost than the best price offered to me by local dealers. Give Sally and Lincoln a try, they can be trusted to deliver and are great to deal with to boot.Nigel Edmiston, Chief Risk Officer at Vero Insurance NZ Ltd. 2015 Mercedes-Benz E350.

Meet the team

Lincoln Roberts

Lincoln Roberts


Lincoln is in the words of a client “not your typical car salesman”.  In fact he would prefer to tell you not to buy through us if he can find you a better or cheaper option here in NZ.  Lincoln has an incredible eye for detail, developed during his 12 year career on super yachts around the world and is used to delivering exceptional service to very discerning clients.  With an impressive knowledge of cars and having owned many European cars, give Lincoln a call if you want some advice on your next prestige car purchase.  His preferred method of communication is the phone.

Sally Roberts

Sally Roberts


Sally is from the UK and studied Zoology at Bristol University, then went on to have a career as an executive PA and Marketing Executive in London and Cambridge.  With a keen interest in sailing gained from childhood holidays spent in North Wales, Sally took a “career break” and joined the super yacht industry where she met Lincoln in Antigua, Caribbean.  After 12 years in the business, family became the priority and Lincoln and Sally returned to New Zealand to raise their children and set up their business.  Sally has the flair for logistics and details.  Sally’s knowledge of electric cars is growing rapidly as the industry progresses, so do give her a call if you would like some advice. 

Melissa Darrach

Melissa Darrach


Melissa joined European Car Imports almost 2 years ago to ensure the office runs like clockwork.  She will be your main point of contact once your vehicle is purchased in the UK and will show you how to track its progress to NZ and will ensure all paperwork is in order for a smooth import process.  

A few of our affiliations and suppliers



Why Choose Us?

  • ..Trust is very important and when it comes to importing a vehicle from the other side of the world Trust is paramount.  I felt at every step of the process Lincoln and Sally were very honest and trustworthy in their dealings with me.  Every time I rung Lincoln (and it was numerous times) he always made time for me and nothing was ever too much trouble.  Both of them are very accommodating and will go the extra mile for you. I highly recommend European Car Imports.Damian Alexander, New Zealand Financial Brokers Ltd. 2013 Audi S4 Avant Black Edition.

Recent Imports.


Now you know us, get in touch and let’s start the journey.