About Us

Now you know us, see what our clients say.


European Car Imports is a family business based in Auckland whose mission is to make sourcing and importing a car an enjoyable process whilst saving you time, money and hassle.

Sally and Lincoln cropped

The business is owned and run by a husband and wife team – Lincoln and Sally Roberts.  Lincoln is a New Zealander who left NZ on a yacht in 2000 and returned in 2013 with his English wife, Sally, and their two young children, Archie and Reggie and started European Car Imports.  With a passion for European Cars, an established network of contacts abroad combined with a refreshingly honest and trustworthy ethic, you can be assured that they will endeavor to find your dream car, at the best price.


  • I was very impressed with the quick and proactive response from Sally..A face to face meeting with Lincoln and Sally gave me the confidence to proceed..they kept me well informed of progress, with all dates and promised costings being met or bettered…at about 20% less cost than the best price offered to me by local dealers. Give Sally and Lincoln a try, they can be trusted to deliver and are great to deal with to boot.Nigel Edmiston, Chief Risk Officer at Vero Insurance NZ Ltd. 2015 Mercedes-Benz E350.


Lincoln Roberts

Lincoln Roberts


Lincoln is in the words of a client “not your typical car salesman”.  In fact he would prefer to tell you not to buy through us if he can find you a better or cheaper car here in NZ.  Lincoln has an incredible eye for detail, developed during his 12 year career on super yachts around the world and is used to delivering exceptional service to very discerning clients.  With an impressive knowledge of cars and having owned many European cars, give Lincoln a call if you want some advice on your next purchase.  His preferred method of communication is the phone.

Sally Roberts

Sally Roberts


Sally is from the UK and studied Zoology at Bristol University, then went on to have a career as an executive PA and Marketing Executive in London and Cambridge.  With a keen interest in sailing gained from childhood holidays spent in North Wales, Sally took a “career break” and joined the super yacht industry where she met Lincoln in Antigua, Caribbean.  After 12 years in the business, family became the priority and Lincoln and Sally returned to New Zealand to raise their children and set up their business.  Sally has the flair for logistics and details and her preferred method of contact is email.

Melissa Darrach


Melissa has recently joined European Car Imports to ensure the office runs like clockwork.  She will be your main point of contact once your car is purchased in the UK and will show you how to track your car’s progress to NZ and will ensure all paperwork is in order for a smooth import process.  




Why Choose Us?

  • ..Trust is very important and when it comes to importing a vehicle from the other side of the world Trust is paramount.  I felt at every step of the process Lincoln and Sally were very honest and trustworthy in their dealings with me.  Every time I rung Lincoln (and it was numerous times) he always made time for me and nothing was ever too much trouble.  Both of them are very accommodating and will go the extra mile for you. I highly recommend European Car Imports.Damian Alexander, New Zealand Financial Brokers Ltd. 2013 Audi S4 Avant Black Edition.

Recent Imports.